In the recent scenario, Live streaming strategy is no longer a novelty – it is changing the way brands engage with their audience. Besides the fact that Live Videos help brands gain a 148% higher organic reach compared to photos, live streaming has quickly gained traction and attention of those who are always on the lookout for new and innovative ways of delivering content.
Legitimate benefits from Live Streaming
Live streaming is a powerful way to expand event attendees from hundreds to millions, to connect potential customers, and to reach audiences of staggering scale for product launches, fashion shows, or exclusive releases. Consequently, understanding the equipment and up-front cost of Live Video Strategy can be beneficial for many businesses in all sectors.
Encourage Trust
80% of the audience like to watch a live video more than reading a blog and 82% of them enjoy the live video more than typical social posts. Live Videos provide an intimate level of engagement with the audience enabling brands to communicate with customers in real-time which creates a new way to build trust with your customers by showcasing transparency of the firm. The positive engagement (likes, comments) on the stream may bring the impression of a trustworthy brand to a potential audience.
Provide Instant support
Not only does it provide real-time engagement benefits to users, but also allows businesses to offer live support, Q&A sessions, and office tours. Additionally, companies can learn what consumers and potential consumers are most interested in, accessing to provide the types of products and services that are in demand by their audience.
Reach Highly Targeted Niches
About 95% of active social media users aged 18 to 34 follow a brand with a social media account. Live Streaming Videos have the potential to attract a large scale of audience, which generate more online visibility and branding. Because of the immediate interaction, commentary, and viewable video, businesses could entice more viewers than a typical post update.
Cost-Effective Video Strategy
Estimates for a one-minute commercial aired on television in Los Angeles, for example, is roughly $17,000. Therefore, cost-effective is one of the best aspects of live-streaming. Nowadays, most users enjoy the live-action and unedited approach to living videos. Nevertheless, 62% of consumers tend to have a negative perspective of a brand image publishing poor-quality content for Video. Therefore, while recording might be cost-effective, brands still need to provide quality content viewers will want to watch.
Enhance Conversion Rate
Enjoyment of live video increased the intention to purchase by 97% and brand approach by 139%. 64% of audiences might intend to buy a product online after watching a live video. With the available at the touch of a button, customers can communicate with an agent just as they would in a store, asking the questions they need answering for a more informed purchase. Customers will be able to find the answers they need through Live Video within moments; this reduces the risk of buyers leaving the site out of uncertainty while helping to secure more completed sales.
Create a unique Live Video with phpFox end-to-end solution
phpFox has created an end-to-end solution which allows sellers and brands to engage potential buyers. With this cutting-edge solution, brands and customers may have mutual benefits based on the content and feature brought by Live Streaming. Sellers can showcase both their products and personality to captivate audiences. Interested buyers may also ask questions in the comment section which sellers can see and provide information in real-time.
Don’t know if customers are aware of your live stream? It’s ok, as the Notification function will alert all your audiences, who follow your social media about this content. Just a click and everyone will be notified.
Need better improvement in live stream content? Live Stream solution of phpFox display statistics and engagement of current and past streamed content. This helps brands to identify what content is useful and what is not for further development.
Missed the Livestream? Don’t worry, as customers will be able to browse through the replay archive, and brands can save their latest live stream for followers to catch up with the content.
Wanna have a gamification content for loyal customers? Businesses can quickly boost interaction with customers and enhance loyalty retention through gamification on Live streaming.
Many different marketing strategies that have changed our lives and made our media behaviour more in-depth. However, we have to be aware of how we use them. If we could use Live streaming strategy smartly, having such a feature will become a good chance to enrich potential leads and boost brands’ presence. Visiting the installation page here to break down this powerful solution.